+Fashion, Advocacy, Pittsburgh, WOC Owned Business
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Latrice Phoenix and Melanin Theory Apparel

Last week I got the chance to meet up with Latrice Phoenix, a business minded mommy from Pittsburgh who owns not one, not two, but three businesses BY HERSELF. In addition to her photography business, Latrice Phoenix Photography, and her non-profit, Melanin Mommies Pgh, Latrice’s newest endeavor is called Melanin Theory Apparel, which happens to be a pro-black fashion line designed to uplift and empower black folk through our biggest and brightest superpower, melanin. Naturally, when I found out about this dope brand, I had to learn more. I was able to catch up with Latrice and get the inside scoop on Melanin Theory Apparel and the direction she plans to take it.


Latrice in Got Melanin? Tee and Ari in Melanin Queen Tee

Ari: So, for those that don’t know, yes, you founded and own Melanin Theory but this endeavor is not second, but third to your photography business, Latrice Phoenix Photography, and your non-profit, Melanin Mommies Pgh. What inspired you to not only launch a third business, but also to create and supply pro-black fashion in Pittsburgh? 

Latrice: Melanin Theory has always been an idea of mine. I first designed the shirts a few years ago and went to my graphic designer with the idea. Unfortunately, I just had too much going on at the time to really launch the line, and it’s still not perfect. I eventually would like to add more apparel and accessories.

Ari: As a rising entrepreneur, what are some of the challenges you’ve faced with not only running multiple business, but also with being a double minority business owner?

Latrice: Financial support is always a struggle. I am juggling so many endeavors and I am a one woman show. Melanin Theory is fairly new, so it’s not perfect; I’m not perfect, but every day I strive to get better and put more into the brand.


Latrice in Melanin Theory Apparel


Ari: What motivates you to keep going every day? What is your “why?”

Latrice: My daughter is my why. I want her to always see her mom working and striving to accomplish her dreams. I want her to see me building towards wealth and financial freedom. Being an entrepreneur is hard, but I show her that it’s an option. When I was growing up I didn’t have anyone showing me other options. I knew going to school and going to college– even with that I’m the first in my family to graduate high school and college.

Latrice and her “why” in Melanin Theory Apparel


Ari: What can customers expect to see from Melanin Theory in the coming months?

Latrice: Great question. Customers can expect to see more apparel for kids. I’ll also be scouting for brand ambassadors and doing local photo shoots.

Ari: How would you explain your personal style?

Latrice: Honestly, at 29 I’m just coming into my “personal style”. I’ve done a lot of trial and error over the years trying to find my “style.” I’ve even hired a stylist a few times. I mostly wear what I’m comfortable with, I dress by my mood. If I’m feeling flirty and sexy I’ll look that way, if I’m feeling afro-centric I’ll look that way as well. Then sometimes, I want to look completely different and cater to my alter egos.


Ari in Melanin Theory Apparel


Ari: What is your overall goal with Melanin Theory Apparel? What is MTA’s legacy?

Latrice: My goal with Melanin Theory is to create apparel centered around the actual theory of the power in Melanin skin. Melanin Theory is an Afrocentric claim that the higher level of melanin in the skin the higher intellectual and physical ability ultimately creating supernatural powers. That is such a powerful theory and I want young black people to wear something that represents that–our magic.

Ari: What advice would you share with young WOC starting their own small business?

Latrice: Take the leap. Do it whatever it is. Just do it. Fight for your dreams and keep fighting. Yes, it’s hard, but no one said it would be easy so why not now?

Latrice and Ari for Melanin Theory Apparel

Special Thanks to Latrice Phoenix and Melanin Theory Apparel. Be sure to check out the Melanin Theory Apparel website here and keep up on social media through Facebook and Instagram as well.

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