Edge Naturale’s Follicle Enhancer Cream is just What my Hair Needed!

Okay, yall. I’ve got some good stuff to talk about today.

I recently had the opportunity to learn about a new beauty brand called Edge Naturale, which is an all-natural hair care brand that uses fresh ingredients to strengthen and nourish natural hair. I was able to get my hands on their magical Follicle Enhancer cream and share the results with you all in my latest youtube video.

I really like this cream. In a short 6 weeks, I notice it left my baby hairs looking long and lustrous, as well as soft and full. It also helped keep my box braids protected and intact.

Learn about my entire experience by visiting the All Things Ari YouTube channel—and while you’re there, be sure to like and share the video, and subscribe to the channel.

You can grab your own container of the Edge Naturale Follicle Enhancer on their website. Be sure to tell them Ari sent you!

Cat Burton: Keeping Culture in Pittsburgh

Catharyn Burton is a Pittsburgh treasure. Her knack for creative expression and director skills combined with her perspective of the industry as a woman of color, makes for a series of truly unique experiences from fashion shows to photo exhibits. Catharyn, or Cat as she prefers, uses her talents to curate, recruit for, and direct creative projects that go against the grain in an industry that thrives on being in trend.

Originally from Erie, PA she made her way to Pittsburgh after acquiring a degree in integrated marketing from Slippery Rock University. While at SRU, Cat was involved with many of the multicultural organizations, and helped them create a variety of successful events.


Reclaimed Roles: The Matrix photographed by Joe Lowrey

As a model and WOC, she’s experienced first hand the lack of diversity in the industry and how it’s affected her career. “My biggest struggle has been hair stylists not knowing how to “handle” my hair. I have gone to multiple sets for either print or runway where a majority of the models are assigned to get their hair done and the stylist is told to just leave mine as is.”

Experiences like these prompted Cat to create space to highlight concepts and ideas from other creatives whose perspectives are often overlooked.


Reclaimed Roles: A Christmas Carol photographed by Joe Lowrey

Styled by Example and Reclaimed Roles

Cat’s most recent projects are a fashion show which debuted back in March called Styled by Example, and a photo exhibit collaborated with several creatives in Pittsburgh, including MUA Martayla (@martymoment), stylist Alia (@aliassemakula), and photographer Joe Lowrey (@joelowreyphoto), called Reclaimed Roles.

“Styled by Example was created to celebrate Women’s History Month. I originally created it as an event at Slippery Rock University and wanted to showcase it to a larger audience,” Cat explains. The show highlighted women’s fashion trends from the 1920’s through today and each decade had its own stylist. Each stylist was able to curate their section, by choosing the music represented from their specified decade and creating a title for their section. Cat says she has already started planning for a bigger and better 2020 show as she hopes to, “progress Styled by Example into a brand that develops creative concepts and events.”


Reclaimed Roles: Kill Bill (left) and The Sound of Music (right) photographed by Joe Lowrey


Reclaimed Roles is Cat’s most recent project and is a series of photos recreated from popular movies with one key difference.

“I had originally reached out to Joe about doing a shoot recreating Alice in Wonderland at Randyland,” Cat explains. “That being the original shoot concept, I chose to work with a group of models that I already knew, and all were women of color. From the success of that shoot Joe and I decided to start doing more shoots recreating movie concepts with minorities portraying the traditionally white roles.”


Reclaimed Roles: The Blues Brothers photographed by Joe Lowrey

The goal of the exhibit was to highlight the lack of minority representation in the media industry. Aside from the already mentioned, Cat and Joe recreated scenes from A Christmas Carol, Kill Bill, The Matrix, The Sound of Music, and The Blues Brothers. The inspiration for the movies they chose came from movies Cat grew up on.

All in all, Cat is shaking up the industry with no intent to stop. She wants to change the narrative of the industry to be more inclusive all around. “I would love to get to a point where models with natural hair can walk on to any set and stylists have the knowledge and comfort level to just do their hair.” Her advice to others with the same mission is to collaborate. “Don’t be afraid to reach out to people in order to collaborate. There are a lot more people out their willing to help each other grow than I think people realize.”


Reclaimed Roles: Alice in Wonderland photographed by Joe Lowrey

You can learn more about Cat Burton and Styled by Example by following on social media at @cat_burton and @styledbyexample.

Latrice Phoenix and Melanin Theory Apparel

Last week I got the chance to meet up with Latrice Phoenix, a business minded mommy from Pittsburgh who owns not one, not two, but three businesses BY HERSELF. In addition to her photography business, Latrice Phoenix Photography, and her non-profit, Melanin Mommies Pgh, Latrice’s newest endeavor is called Melanin Theory Apparel, which happens to be a pro-black fashion line designed to uplift and empower black folk through our biggest and brightest superpower, melanin. Naturally, when I found out about this dope brand, I had to learn more. I was able to catch up with Latrice and get the inside scoop on Melanin Theory Apparel and the direction she plans to take it.


Latrice in Got Melanin? Tee and Ari in Melanin Queen Tee

Ari: So, for those that don’t know, yes, you founded and own Melanin Theory but this endeavor is not second, but third to your photography business, Latrice Phoenix Photography, and your non-profit, Melanin Mommies Pgh. What inspired you to not only launch a third business, but also to create and supply pro-black fashion in Pittsburgh? 

Latrice: Melanin Theory has always been an idea of mine. I first designed the shirts a few years ago and went to my graphic designer with the idea. Unfortunately, I just had too much going on at the time to really launch the line, and it’s still not perfect. I eventually would like to add more apparel and accessories.

Ari: As a rising entrepreneur, what are some of the challenges you’ve faced with not only running multiple business, but also with being a double minority business owner?

Latrice: Financial support is always a struggle. I am juggling so many endeavors and I am a one woman show. Melanin Theory is fairly new, so it’s not perfect; I’m not perfect, but every day I strive to get better and put more into the brand.


Latrice in Melanin Theory Apparel


Ari: What motivates you to keep going every day? What is your “why?”

Latrice: My daughter is my why. I want her to always see her mom working and striving to accomplish her dreams. I want her to see me building towards wealth and financial freedom. Being an entrepreneur is hard, but I show her that it’s an option. When I was growing up I didn’t have anyone showing me other options. I knew going to school and going to college– even with that I’m the first in my family to graduate high school and college.

Latrice and her “why” in Melanin Theory Apparel


Ari: What can customers expect to see from Melanin Theory in the coming months?

Latrice: Great question. Customers can expect to see more apparel for kids. I’ll also be scouting for brand ambassadors and doing local photo shoots.

Ari: How would you explain your personal style?

Latrice: Honestly, at 29 I’m just coming into my “personal style”. I’ve done a lot of trial and error over the years trying to find my “style.” I’ve even hired a stylist a few times. I mostly wear what I’m comfortable with, I dress by my mood. If I’m feeling flirty and sexy I’ll look that way, if I’m feeling afro-centric I’ll look that way as well. Then sometimes, I want to look completely different and cater to my alter egos.


Ari in Melanin Theory Apparel


Ari: What is your overall goal with Melanin Theory Apparel? What is MTA’s legacy?

Latrice: My goal with Melanin Theory is to create apparel centered around the actual theory of the power in Melanin skin. Melanin Theory is an Afrocentric claim that the higher level of melanin in the skin the higher intellectual and physical ability ultimately creating supernatural powers. That is such a powerful theory and I want young black people to wear something that represents that–our magic.

Ari: What advice would you share with young WOC starting their own small business?

Latrice: Take the leap. Do it whatever it is. Just do it. Fight for your dreams and keep fighting. Yes, it’s hard, but no one said it would be easy so why not now?

Latrice and Ari for Melanin Theory Apparel

Special Thanks to Latrice Phoenix and Melanin Theory Apparel. Be sure to check out the Melanin Theory Apparel website here and keep up on social media through Facebook and Instagram as well.